- October 13, 2023
- Posted by: admin
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Course Overview
The Diploma of Digital Marketing is an immersive program designed to equip individuals with the knowledge and skills required to excel in the fast-paced and dynamic field of digital marketing. This diploma program covers essential digital marketing principles, practices, and strategies, enabling graduates to create and implement effective digital marketing campaigns, analyze data, and drive online success for businesses and organizations.
Course Objectives: Upon completion of the Diploma of Digital Marketing, students will:
- Gain a deep understanding of the digital marketing landscape, including key concepts and trends.
- Develop proficiency in creating and executing digital marketing strategies across various channels.
- Utilize digital marketing tools and platforms effectively, including social media, SEO, and PPC.
- Analyze digital marketing data to make data-driven decisions and optimize campaigns.
- Enhance content creation and storytelling for digital marketing.
- Implement ethical and responsible digital marketing practices.
- Foster creativity and innovation in digital marketing campaigns.
- Prepare for careers in digital marketing, advertising, and online brand management.
Course Structure: The Diploma of Digital Marketing program comprises a series of core and elective modules, providing a comprehensive education in digital marketing theory and practice. The program includes the following modules:
- Introduction to Digital Marketing (Core)
– Overview of digital marketing and its role in modern business
– Digital marketing ethics and best practices
– Current trends and challenges in digital marketing
- Digital Marketing Strategy and Planning (Core)
– Developing a digital marketing strategy
– Setting goals and KPIs for digital marketing campaigns
– Budgeting and resource allocation for digital marketing
- Social Media Marketing (Core)
– Utilizing social media platforms for marketing
– Social media content creation and engagement
– Social media advertising and influencer marketing
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (Core)
– On-page and off-page SEO strategies
– Paid search advertising (PPC) and Google Ads
– Keyword research and optimization
- Content Marketing and Storytelling (Core)
– Content creation and curation for digital marketing
– Storytelling techniques for brand building
– Content distribution and amplification
- Email Marketing and Marketing Automation (Core)
– Email marketing campaigns and automation
– Email list building and segmentation
– Email analytics and optimization
- Elective Modules (Choose from a selection of topics)
– Video Marketing and YouTube Advertising
– Data Analytics and Measurement in Digital Marketing
– E-commerce and Online Retail Marketing
– Mobile Marketing and App Promotion
- Digital Marketing Projects (Core)
– Apply digital marketing concepts to real-world projects
– Collaborate with organizations on digital marketing initiatives
– Analyze project outcomes and propose improvements
- Capstone Digital Marketing Project (Core)
– Undertake a comprehensive digital marketing project
– Apply advanced digital marketing strategies to address business challenges
– Present findings and recommendations to peers and instructors
Assessment: Assessment methods for this diploma program may include assignments, digital marketing projects, case studies, campaign reports, and the successful completion of the capstone digital marketing project.
Career Opportunities: Graduates of the Diploma of Digital Marketing will be well-prepared for various roles in the digital marketing and advertising industry, including:
– Digital Marketing Manager
– Social Media Manager
– SEO/SEM Specialist
– Content Marketing Specialist
– Email Marketing Manager
– Digital Advertising Strategist
– E-commerce Marketing Manager
The Diploma of Digital Marketing program empowers individuals to thrive in the ever-evolving digital landscape. Students will gain hands-on experience in creating and managing digital marketing campaigns, enabling them to drive online success for businesses and organizations. This program prepares students for dynamic careers in digital marketing and equips them with the skills to stay at the forefront of this rapidly changing field.